The Uncommoner Hotel in West Yarmouth, MA

Studio 59 East

The Project


Once a classic roadside motel, The Uncommoner Hotel on Cape Cod, Massachusetts, has been reimagined as a 100-room boutique hotel rooted in wanderlust, storytelling, and design. Working alongside Boston-based interior design and purchasing firm Studio 59 East, Momentum helped bring Principal Interior Designer Jessica K. Smith's layered, travel-inspired vision to life through custom digital wallcoverings and Rebecca Moses wallcoverings.

The Inspiration


Inspired by the spirit of Marseille, France, Studio 59 East envisioned four distinct traveler archetypes, each shaping the identity of a different guest room. For Smith, they served as the creative foundation for every design decision: “These characters serve as muses for the material palette, artwork, and storytelling woven into each space.”

Meet the Travelers

Working from Studio 59 East's creative vision, our Momentum Digital Design team translated each traveler archetype into custom digital wallcoverings, giving every room category its own distinct visual language.
Learn More About Digital

The Madame

A Purveyor of Elegance & Sophistication

Soft and romantic, The Madame feels windswept, transporting guests to a breezy summer day in Marseille through a palette of powder blue, blush, and muted green.

The Visionary

A Boundary-Pushing Creative

A rhythmic custom pattern incorporating the hotel's logo evokes Art Nouveau prints in deep plum tones, creating a layered, mystical atmosphere.

The Moroccan

A Soul of Tradition & Texture

A custom hand-painted pointillism-style pattern references the geometry of Moroccan arches through warm earth and aquatic tones.

The Voyager

A Collector of Global Experience

Lush botanical imagery reinforces its adventurous, exploratory character, creating an immersive retreat inspired by curiosity and discovery.

Where Pattern Becomes Story


Wallcovering became one of the project's most powerful storytelling tools, helping establish a distinct identity within every space.

Building on Studio 59 East's creative vision, our Momentum Digital Design team collaborated to develop custom digital wallcoverings that brought each guest room's unique character to life. Select designs were also microvented to preserve the integrity of the original artwork while meeting the functional needs of the space.

Complementing the custom designs, Rebecca Moses' Deco Dreams II in Galactic Green was selected for the restaurant and throughout the Madame and Voyager corridors, reinforcing the hotel's artful, collected aesthetic.

"We wanted the rooms to feel dimensional and carefully assembled—not simply decorated."

— Jessica K. Smith
Principal Interior Designer, Studio 59 East

The result is a boutique destination that feels traveled, vintage, eclectic, and truly one of a kind.

Design by: Studio 59 East
Lead Interior Designer: Jessica K. Smith, NCIDQ, NEWH
Project Manager: Robyn Adelman
Momentum Custom Digital Wallcovering Design: Christina Glover
Photography Credit: Studio 59 East

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